Just Charge - HS Energy
Clarity In Chaos
EV charging infrastructure is often tangled in technical jargon and complex systems that just give business owners a headache. Just Charge’s EV charger management tool makes charging simple for everyone, whilst also serving as a self sufficient revenue stream for business owners.
Just Charge approached us seeking a rebrand consisting of a new visual identity and marketing approach that makes the tool look as good as it sounds.
Shaping The Identity
Our approach needed to reinforce Just Charge’s core message: “Charge your way”—a promise of flexibility and control. We created the charge bar, the foundation of the new visual identity. The form manifests in many dynamic ways with the aim of emphasising what makes Just Charge so special.
We see the charge bar as an open ended design tool. It’s a flexible element that can be molded to compose, communicate, emphasise and excite in endless ways whilst maintaining Just Charge’s distinct personality.
There was a clear pain point for businesses managing EV charging — it seemed more complicated than it needed to be. We built a brand that helps Just Charge show how simple they make it.
This is JustCharge
Following the launch, a short video to re-introduce Just Charge felt like the perfect way to show off the new identity and get people excited about them.