Creating Jumpin Jax!

Jumpin Fun

Jumpin-Jax-Website

Jumpin Fun - Inflatable Theme Park

As part of the branding refresh, Jumping Fun needed a mascot. A versatile, cheeky character that can be animated, making sure the kiddos stay hooked and entertained while learning those all-important health and safety details.

That’s when we introduced Jumpin Jax to the management team at Jumpin Fun.

Jumpin Jax faced a competitive audition alongside a colourful cast of characters, and guess what? Jax clinched the role thanks to their incredible talent for climbing, jumping, falling, and even having a taste for beer! You’ll need to watch the full safety video to witness their truly Oscar-worthy performance.

What makes Jumpin Jax even more incredible is that they’re intentionally crafted to captivate kids aged 4-11, with no hint of gender, religious, or race specificity. In fact, Jumpin Jax is from another dimension, entirely out of this world!

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Designing and storyboarding the typical everyday adventures Jumpin Jax embarks on and a bit of After Effects rigging magic, brings Jax to life.

“The kids love it! They seem to be glued to the video no matter how many times they've seen it.”